Your website may look great, but if no one is using it, it isn’t doing your company much good! If you want to get more engagement on your website the best thing to do is think of the customers; what do they like about your website? What do they dislike about your website?
If you want a more successful website, here are five more things that customers want on a website.
It is important to have a clear, easy to use navigation bar on every page of your website. If the navigation is difficult potential customers will quickly become frustrated and leave your website to find another website, so you will be losing a significant chunk of customers to your competitors.
A personalised service
Small businesses can easily gain an edge over bigger businesses by offering a personalised service, such as a sale with a special offer, coupons for members on your mailing list or even handwritten thank you notes. This is a great way to make sure that your customers feel valued, which means they are more likely to buy from you again – https://www.mycustomer.com/community/blogs/margaritahakobyan/6-strategies-to-make-your-customers-feel-valued.
A clear CTA
Customers like a clear call to action (such as a button that says “sign up here” or “buy now”), as this makes it much easier for them to make a purchase or engage with your website. If you are looking for a professional web development company in London who can help you add clear CTAs to your website, check out contact Red Snapper for professional web development services in London.
Make the ordering process clear
It is also important to make sure that the ordering process on your website is clear and simple. Give your users a step by step on how to order or how to sign up, and include extra information about tracking packages and delivery times. This will encourage customers to make a purchase as you have made the process clear and simple, and you have also already answered most FAQs.
It can also be useful to include a form or page on your website where your users can leave feedback. This feedback will be useful to your business as it will give you the chance to improve your website even more, and it is also useful for other potential customers.