In order for your startups and small business to increase growth in terms of revenue you must be able to market your product or service to a larger number of people. There are several ways to market your services or products this can be done through traditional marketing campaign methods such as putting out your business in print media such as placing it in the classified ads of newspapers, magazines, handing out flyers and posters or even using billboards. You can also use newer methods such as using tv and radio advertisements to market your product and services.
For several years, these methods have been the norm when it comes to marketing your business however these methods aren’t cost effective and is incapable of reaching a large number of people because there are several limiting factors such as time and geography. Traditional methods of marketing are also now ineffective in reaching people because of the rise of internet and smartphones. Consumers today have been spending a lot less time reading print media, watching tv and listening to the radio as compared to before. They now instead turn to their smartphones more often than not.
Today, more and more people shop online and even if they do not shop online they use the internet to look up for information on the product or service they want to acquire. According to a statistic, 94% of the people today read reviews of a product or service from the internet to guide them in their decision if should purchase the product or not. So what does this mean for the small business owner looking out to increase growth of his/her business in terms of revenue? This simply means that it is time for business owners to turn to digital marketing campaign strategies in order for them to be easily reached by potential customers. Digital strategy trumps traditional marketing methods when it comes to cost effectiveness because you do not have to shell out a huge sum of money to reach a large number of audiences around the world.
There are two ways to market your product digitally. The first way is to use search engine optimization (SEO) wherein you ask help for an SEO agency to optimize your business’ website by placing relevant keywords or generating backlinks so that your site can have a higher page rank. By having a higher page rank, more people would be able to access your site because it is displayed on top of the search results.
The second way is to use Pay Per Click (PPC) marketing in which advertisers bid among each other for ad placement in a search engine’s sponsored links when someone searches a keyword that is related to their business offering in return advertisers pay a small fee to the search engine whenever their ad is clicked by a visitor. To conclude, using SEO and PPC when done correctly can be an effective tool in marketing your product or service.
Since both rely on the internet it is ensured that it can reach a very large number of people because the internet is a global network. Both methods are also very cost-effective. For SEO you can just pay an agency a very reasonable fee (1000$ per project) to optimize your site for you or you can do it by yourself. For PPC you just have to pay an average of 3$ per visitor click.