For the past few months, I was struggling to get my pet store company in Chicago, on the first page of Search engines like Yahoo Regional and Google. I finally found the perfect solution to my internet marketing troubles – local SEO. I contacted a professional SEO agency that offered local SEO services in Chicago. After a thorough analysis of my website and its issues, the SEO group presented me with an SEO package that included a wide range of techniques designed to boost the internet search engine PageRank of my site and generate more traffic and sales. Let us look at how these techniques worked to advertise my company.
Local Directory Sites: Local SEO makes use of local directories like Yelp, Bing, Yellow Pages etc. that target local and geography focused terms, optimizing local search results. The SEO Company provided techniques that helped to increase the ranking of my small business listing on these websites. Now, when someone searches for Chicago plus specific data relating to my company, the information on my company that is stored on all these websites appears as a top google listing.
With the improved internet exposure, I find that more local clients have started to visit my site and my physical store, which is working to advertise my brand. My marketing agency took care to choose only local listing websites authorized by Search engines for promoting my small business.
Back linking: The SEO company will also build backlinks to your website. In keeping with Google latest Penguin update, my SEO support agency took care to build back-links to my website from reliable websites with content relevant to my company. I realized that relevancy was crucial because the google identify search phrases based on the back-links. Another significant aspect is link rate or the rate at which back-links are created. The SEO group built back-links slowly and systematically, as any unnatural rate could make Search engines look at my links as spam. In addition, they also employed tactics such as public bookmark submitting, article and forum submissions and other off-page activities. Keyword variations, branded text, and other techniques were adopted to improve outcomes.
Social Press Promotion: My marketing agency also used effective public media optimization techniques to push my target market to my web page. They built my company profile on popular public media websites such as Facebook or Myspace, Tweets, Google+ and more and created content in them, which helped to draw local clients to my The agency also promoted my company by creating videos and images of my shop and shared them through YouTube and Pinterest.
Pay per Click promotion (paying money to google to display your web page on top search results) is regarded as a powerful way to advertise due to easy implementation, high Return on Investment (ROI) and better traceability. The SEO agency offered my company with PPC promotion services, also known as geo-targeted PPC. The promotion was focused on the Chicago area, which resulted in more local clients visiting my site and store front. Both open-ended search phrases and focused search phrases were used in my geo-targeted PPC.
The marketing services offered by the SEO company help draw the attention of more local clients to my website and helped in the internet promotion of my little shop – something that I definitely could not have achieved on my own.